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The success of YouEQ is attributed to the benefits of shared leadership. Through the collaboration of numerous leaders with unique life experiences, talents and passions we've created an optimal environment to generate this innovative solution.


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"To synthesize is to combine numerous things into a coherent whole" and that's Brenda's role on the YouEQ team. She is the visionary for YouEQ and has a skill for attracting the exact talent required and inspiring these people to connect and contribute their wisdom to the project.

Calling on over 20 years experience as a finance executive, business strategist and an expert of whole life health and vitality, Brenda contributes to the strategic direction, business structure and content of the platform. 

Learn more about Brenda on LinkedIn

Game Changer

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Ed is charged with creating YouEQ as an engaging, innovative, leading edge Game Universe. Understanding and identifying intrinsic motivators and training emotional intelligence are both key component in optimizing the potential of people and Ed draws on his expertise in these area as he develops this game experience.

As the creator of the MDNA software platform Ed integrates its features into YouEQ. MDNA is a framework based on intrinsic motivation for individual and cultural transformation featuring employee engagement and business analytics.

Learn more about Ed on LinkedIn 


Judy Conrad

Judy has been charged with expanding the reach of YouEQ to organizations across the globe. With over 30 years of Human Resources experience, she is well respected in the business communityboth in Canada and the US. She is a strong advocate for YouEQ as she has a passion of blending the individual’s personal and career aspirations with the business needs.

Judy draws on her vast experience in coaching, succession and strategic workforce planning, change leadership, employee engagement and talent and performance management in supporting the YouEQ project.

Learn more about Judy on LinkedIn

Capacity Builder

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An ICF Certified Professional Coach and Facilitator with a style that is holistic, objective and whole hearted. Michelle adds to her depth with years of experience as a seasoned executive working in the areas of marketing, business development, sales and leadership. Her areas of strength include leadership presence and brand development, resilience, communication, emotional intelligence, difficult conversations, team development and building trust.

Learn more about Michelle on LinkedIn


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Michelle contributes her depth of wisdom as she creates and directs the adventures of YouEQ. As an accomplished coach and motivational speaker she inspires people to live life with an expanded awareness. Being a two-time Olympian and mother of two highly active young athletes, Michelle is committed to helping transform lives.

Michelle launched Bundles of Energy in 2009 providing a series of programs designed to make earth inspired living attainable for everyone.

Learn more about Michelle on LinkedIn



With a degree in Cultural Anthropology, Stevie knows cultures—whether they are within countries or companies—she's the expert. Having traveled the world studying cultural differences Stevie contributes her expertise in the intricate dynamics of group interactions. 

Stevie is a Certified Holistic Nutrition Consultant and helps empower people through her company, Holistically Randiant

Learn more about Stevie on LinkedIn


Kelli Lopushinsky

Kelli is dedicated to creating a powerful business strategy for YouEQ. Her experience as part of the strategy development team with UBS Investment Bank and Boston Consulting Group spans several industries and geographies. She focuses on developing key insights and driving strategic change.

Her talent shines with one-on-one interviews, focus groups and workshops targeted to elicit feedback and input on strategic objectives.

Learn more about Kelli on LinkedIn


Melissa Pockar

Melissa is a powerful connector, communicator and collaborator and she contributes these talents to YouEQ. Her specialty is building and guiding high performance teams. Melissa has consulted with several companies to help align their community investment and engagement strategies with their corporate vision and values.

Focusing on priorities of health, well-being and family, Melissa leads the MoreSo team of highly skilled and experienced professionals to help forward-thinking organizations empower their visions.

Learn more about Melissa on LinkedIn


Stacie Smith

Stacie takes charge of the brand and communication strategy of YouEQ. She refines our communications down to clear and simple language to ensure our message reaches the intended audience.  Her key skills include communications, public relations, fund development and governance. 

Through stakeholder interviews, focus-group workshops, and effective surveys she offers unique insights into customer/client/employee perspectives. This proves to be invaluable as we help leaders transform their organizations. 

Learn more about Stacie on LinkedIn